When starting their own business, many people miss out on certain aspects of the planning. They consider things like what kind of business they’re going to run, the location of their business, and many other things that need to be considered when one starts a business. But what many people don’t consider are marketing plans. A person may consider the fact that they need to market in order to get their business out there, of course. But marketing plans are about more than simply knowing you need to market your business.
If a marketing plan is about more than simply marketing your business, what does it entail? It entails all the details involved in planning out exactly how you’re going to market!
There are three things that every marketing campaign needs to consider. First is who you’re attempting to reach with your marketing. Second is how you plan on reaching them. And lastly, you need to consider how you will retain those customers so that they continue buying from you in the future.
Many people get the idea of the second step. They consider running a television ad, or they take out ad space in a local newspaper. But they need to do more than that!
Consider your business. What kind of business are you planning on running? Figuring that out will help you figure out who you’re attempting to target with your ads. If you’re running a day care center, for example, then you’re probably not going to be targeting teenagers. Meanwhile, if you’re running an accounting business, you’re probably going to be targeting people with busy lives or other businesses. So getting a good idea of what your business will do will help you figure out who to target.
The second step, how to reach them, is actually easier to figure out once you know who you’re targeting. It’s easy to run a television spot and call it a day, but that might not be the best way to reach your target audience. Instead, do some research into what avenues your target market tends to frequent. If you know your target market tends to take public transportation, for example, it may be a better idea to buy a bus ad than to buy a television spot. Again, it all depends greatly on who you’re targeting.
The last part is the part that most people have a hard time with. In order to figure out how to get your customers to continuously buy from you, you have to get a good understanding of what you provide for them. Beyond simply what you’re selling, you have to understand if your customers prefer you over similar businesses because of your location, because of your customer service, or because of some other reason.
Figuring out these details will help you figure out your marketing plan. It’s always a good idea to figure these things out, because they will help you figure out how to maintain your business through the years.